Threads Gains 30 Million Users in 24 Hours, Could It Be the End of Twitter?

Mamnun Ahmed
3 min readJul 7, 2023

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Creator: DADO RUVIC | Credit: REUTERS

Threads, Meta’s new social networking platform, has gotten off to a roaring start. The app has gained over 30 million users in less than a day. Given the magnitude of this figure, some have speculated that Threads could be Twitter’s undoing.

Threads is…what?

Threads is very similar to Instagram in terms of design and functionality. However, Threads was made for showing off life’s special moments to loved ones. Users of the app can make disappearing stories, have private conversations, and share media.

What’s the secret to Threads’s success?

Threads’s early success can be attributed to a number of factors. First of all, the software is attractive and simple to operate. Second, it addresses a growing concern about personal data exposure on social media. Third, Meta has done an excellent job of promoting Threads, which has greatly increased its exposure.

The New Twitter Killer?

So, could Threads be the end of Twitter? It’s too early to say for sure. However, Threads’ early success is certainly a sign that Meta is serious about challenging Twitter’s dominance. If Threads can continue to grow, it could become a major player in the social media landscape. Here are some of the key features of Threads:

A Focus on Personal Communication:
Threads differentiates itself from Twitter by putting more of an emphasis on one-on-one conversation. Threads’ 500-character restriction is far more manageable than Twitter’s 280. Users are forced to consider their words more carefully, leading to deeper and more meaningful exchanges. Threads simplifies material by cutting out the fluff typically seen in longer articles, making it easier for users to communicate their thoughts in a clear and interesting way.

Seamless Integration with Instagram:
One of Threads’ greatest assets is its seamless interaction with Instagram, another prominent photo-sharing platform owned by Meta. By connecting the two services, users can more easily reach a wider audience by broadcasting their Threads to their Instagram followers. Threads has a huge head start in terms of visibility and user engagement thanks to Instagram’s already-established user base and functionality. It’s possible that users who want a more unified social media experience would be attracted to this integration because of the ease with which they can publish across platforms.

Enhanced Privacy Settings:
More stringent privacy controls reflect the growing importance of personal data security in the social media age. Threads solves this problem by letting users adjust several aspects of their anonymity. Users have the option of making their postings public, which will reach the widest possible audience, or private, which would only be seen by their closest friends. With this much discretion, individuals can restrict access to their content and avoid unwanted views. Threads’ emphasis on enabling users with customized privacy settings may resound strongly with individuals seeking a better and more secure social media experience in light of growing worries about data privacy and internet security.

Conclusion

While it is still too early to definitively declare Threads as the successor to Twitter, it has several features of its own that make it a formidable rival in the microblogging space. Personal, brief posts encourage deep discussion, and Instagram integration facilitates communication across platforms. Data privacy advocates appreciate Threads because of the increased control they give users over their content. Threads could be a great social networking platform for those that are always open to trying something new. Even if Threads isn’t as popular as Twitter right now, its future is promising, and it has several interesting features. Social media evolves as a result of technological advances and individual user preferences. Whether it eventually replaces Twitter or not, Threads provides a fresh and individualistic social media experience.

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Mamnun Ahmed

I write about Marketing, Psychology, Startup and many more. If you like my works you can Buy Me a Coffee: buymeacoffee.com/MamnunAhmed